On July 15th 2012 the South Korean music artist PSY released the lead single “Gangnam Style” from his album “PSY 6”. “Gangnam Style” debuted at number one on the national record charts in South Korea. This was only the beginning. Since then, the music video has been viewed over 835 million times on YouTube (the video is even recognized by Guinness World Records as the most liked video in YouTube history) and has been a huge rage ever since.
“Gangnam Style” is almost universally popular for its catchy beat and PSY’s amusing dance moves in the video. The dance moves have been frequently imitated by multiple artists and in various locations such as Madison Square Garden (where PSY joined Madonna on stage and where they did the “Gangnam Style” moves together), The Today Show, The Ellen DeGeneres Show (where PSY even tried to teach Britney Spears his dance moves) and Samsung commercials.
Even US President Barack Obama is aware of the new rage. He said “I’ve just seen the video for the first time, and I think I can do that dance. I don’t think the inauguration ball is the appropriate time to try it though, but I might do it in private for Michelle”.
Even the art world has been inspired by the “Gangnam Style” rage.
Famous sculptor Anish Kapoor has released his very own “Gangnam Style” video. This is a humans-right themed take on the popular music video. The video by Kapoor features dance moves by museum staffs (including the staff from the Los Angeles County Museum of Art) from all over the world.
Kapoor said that the video is a tribute to other activists who have fought for political rights and in particular to the Chinese artist Ai Weiwei, who created his own “Gangnam Style” video as well.
After the Los Angeles County Museum of Art, several museums have followed this idea, including the Museum of Modern Art, the Brooklyn Museum and the Philadelphia Museum of Art.
Famous wouldn’t be Famous if we wouldn’t participate in the “Gangnam Style” rage. Perhaps we will make our own video, if we can find the courage…